UNDERSTANDING TERM LIFE

A chapter of protection.
A lifetime of meaning.

Some responsibilities last for years. Term life insurance lets you plan coverage around them.

See how it works
How needs can change over time
NowLater in life
MortgageEveryday expensesRaising children
Illustration only—not a projection of your expenses or a recommended policy term.
THE ESSENTIALS

You choose the years.
They get the protection.

A term policy pays your named beneficiaries after a covered death during its active period. Keep premiums paid and review the policy’s conditions.

Coverage basics · NAIC consumer guide

  1. 1

    Choose

    Select an amount, a duration, and beneficiaries.

  2. 2

    Maintain

    Pay premiums to keep your policy in force.

  3. 3

    Protect

    Your beneficiaries can submit a claim for a covered death.

Coverage starts according to the issued policy—not when you explore or submit a request.
01 / What matters now

Life has a few overlapping chapters.

Imagine Alex and Jordan: two parents planning for a mortgage, raising a child, and keeping their household running. Their example commitments end at different times.

Alex & Jordan’s exampleResponsibilities over time
Today10 years20 years30 years
HousingHousehold supportRaising a child

Different responsibilities can overlap.

Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
02 / A period of protection

Coverage puts a window around them.

A 20-year term creates a defined period of protection. It does not make every responsibility disappear when those 20 years are over.

Alex & Jordan’s exampleA 20-year coverage window
Today10 years20 years30 years
HousingHousehold supportRaising a child

The shaded window marks the selected term.

Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
03 / What comes after

The next chapter needs a fresh look.

In this example, housing and household support continue beyond year 20. That is a reason to revisit the plan—not a prediction of what your family will need.

Alex & Jordan’s exampleSome needs continue
Today10 years20 years30 years
HousingHousehold supportRaising a child

The highlighted tail sits outside this term.

Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
Alex & Jordan’s exampleResponsibilities over time
Today10 years20 years30 years
HousingHousehold supportRaising a child

Different responsibilities can overlap.

Fictional household. Shapes illustrate a concept, not expenses, benefit amounts, or a recommended term.
THE TIMELINE

How long is
your chapter?

Try a duration. The shaded area shows the coverage period; your responsibilities may continue beyond it.

A longer chapter: compare this period with the years your household expects to depend on your support.

20 yearsof selected coverage
Term coverage
Today+10+20+30+40
SAME FICTIONAL HOUSEHOLD
Mortgage25 years
5 years beyond the selected term
Raising a child18 years
Within the selected term
Household support30 years
10 years beyond the selected term

2 example commitments extend beyond a 20-year term.

Outside the selected term
Illustrative timelines, not your projected needs. Available terms vary by insurer.
What would need to continue?
Income & careEveryday support+
Housing & debtsCommitments left behind+
Future plansEducation and other goals+
Resources already availableSavings, other income, existing coverage
The gap to discuss
THE AMOUNT

Start with their life.
Then consider a number.

Think beyond salary. Childcare, household work, and employment benefits can also cost money to replace.

Consider debts and future plans alongside savings, other income, and existing insurance. Avoid counting the same expense twice.

Parents, partners, caregivers, homeowners, and business owners may have different needs. If nobody depends on you and you can meet final expenses, your need may be smaller.

Explore what matters to you

Planning considerations · Insurance Information Institute

THE OPTIONS

One idea.
Different ways to structure it.

Level term

The benefit stays level. Premiums are generally fixed for the selected term.

Structure examples · Ethos term guide

StartBenefit during the termLater
Shape illustration only. No rates or benefit amounts shown.
THE COST

A steady premium.
For a defined period.

With level term, the scheduled premium generally stays fixed during the initial term. Your starting price depends on age, health, tobacco use, benefit size, and duration.

No-exam underwriting still involves eligibility checks. A medical exam or additional information may be required.

How term rates and underwriting work

Illustrative level premium
Same scheduled premium
Policy beginsInitial term ends
Not a quote. Renewal premiums can be higher.
THE TRADEOFFS

Cover a period.
Or plan for a lifetime.

The right question is what you need the insurance to do.

EXPLORING TERM LIFE

A defined chapter.

Coverage for a chosen period, generally without cash value and with lower initial premiums.

Explore the differences. This selection is not a recommendation.
DurationSelected period
Coverage beginsInitial term ends
Cash valueGenerally none
Initial costTypically lower
For comparable benefits. Shapes show direction, not prices or a cost ratio.

Required premiums and policy conditions apply. Cash-value access can affect benefits; review charges and guarantees. NAIC coverage guide

Term life and whole life at a glance
ConsiderationTerm lifeWhole life
DurationA selected periodDesigned for lifelong coverage¹
PremiumsUsually lower initiallyUsually higher for the same benefit
Cash valueGenerally noneBuilds cash value under policy terms
Planning focusTime-limited responsibilitiesLifelong needs and cash-value features
What to reviewExpiry, renewal, conversionGuarantees, costs, loans, surrender terms

¹ Subject to required premiums and policy terms. Loans can reduce benefits. Whole life is one form of permanent insurance. NAIC guidance

LIFE DOES NOT FOLLOW A SCRIPT

What happens if…

Choose a moment. See what it could mean for a term policy.

Protection can become support.

If the insured dies from a covered cause while the policy is in force, beneficiaries can file a claim for the benefit.

Details that matter

Payment depends on policy terms, exclusions, and claim review. Application accuracy and contestability provisions matter.

Learn more: NAIC · Texas Department of Insurance. Your state’s rules and your contract control.

BEFORE YOU DECIDE

A few details
worth knowing.

Compare the contract, the insurer, and the ongoing cost—not just the headline price.

YOUR LIFE. YOUR PRIORITIES.

Make the next step
a thoughtful one.

Explore my coverage